Buying new things is great, everyone loves it. Everyone also loves buying new things even more when they see that the item they are purchasing is on sale. American consumers love to fall for good bargains, or what they think is a bargain. Majority of the time, consumers end up spending more money than they would have if they wouldn’t have fallen for the so called “bargain." The retail industry is all about making sale signs appealing to a consumer’s eye. They do this by just putting a whole number like, $10 instead of $10.99; by making signs brighter colors so they stand out, and by the famous line “buy one, get one free.” At least half of consumers will go and look at the sale, meaning retailers are doing their job well.
"Strong Retail Sales Are Sign of Improving Economy." Fox News. FOX News Network, 01 Mar. 2012. Web. 09 May 2013.
"Holiday Shoppers May See Big Discounts Soon." Latest News. N.p., n.d. Web. 09 May 2013.
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