Lauren Conrad is a fashion icon and was once a reality television show star on The Hills and Laguna Beach. Just like consumers follow trends, they also follow the styles of celebrities such as Lauren Conrad. Lauren Conrad who is now a fashion designer is an example of how celebrities impact the economy. Because Lauren sells her line of clothing at Kohl’s, she gains profit from consumers just as Kohl’s gains profit from consumers who purchase Lauren Conrad clothes. Lauren Conrad’s brand, ‘LC Lauren Conrad’ is 1 of 37 brands that is sold in the women’s clothing department in Kohl’s. This means that whatever profits that the brand makes; Kohl’s makes some portion also. With consumers buying a brand-named from a department store it helps increase the economy because consumers are spending money. Kohl’s also uses Lauren Conrad as a way to advertise to help people come and shop at their store.
"Kohl's." Kohl's. N.p., n.d. Web. 09 May 2013.
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